The Company
Write For Impact established a successful business writing consultancy service, offering business an effective methodology and training to improve business writing skills.

They desired to capitalise off this success by moving into the e-learning space providing businesses with a niche online training tool to refine their employee's writing skills.



The Software
A website and e-learning system was developed which would allow Write For Impact to deliver to a broader audience training to improve employee business writing. The website includes learning management system (LMS) integration and iPad accessibility. A content management system (CMS) allows the company to add and to change content, including training materials. End-user training includes both writing and grammar modules.



Project


WriteForImpact.com.au

ClientCrowther Communication Pty Ltd

Principal:Greg CrowtherManaging Director

Industry:Learning Management

Start:April, 2012

End:May, 2012



Problem:
Crowther Communication desired a new product in the online education segment — a product which would be the ideal e-learning tool for improving an employee's business writing skills.

Solution:
Creation of an e-learning space, providing companies with an online training tool to refine a business employee's writing skills. Focus was on providing a new e-learning tool, "Write for Impact," ready to sell to existing clients and to promote the offering through LMS integration. Specifications included the development of an iPad-compatible website.


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